Ok, if you're like me, you're thinking that there is no way this smells like Froot Loops. But holy cow, it really does! It is super moisturizing and amazing for my dry skin. Yes, it doesn't "sink in" right away, but that's because all the good-for-you oils and ingredients need to soak in to your skin. Even with that, I don't feel greasy after using it. Plus it leaves my dry skin so soft, smooth, and moisturized. LOVE this stuff!